adidas Football  /  digital & social media

From left to right – Photography by Madeleine Penfold, Paul Hyde, Daniel Kobin

As content marketing becomes an increasingly important aspect of every industry, I’ve been integral in planning, managing and creating exclusive adidas content at SOCCER.COM featuring some of the biggest soccer players in the world. I’ve helped build out multi-channel campaigns featuring key adidas athletes including Lionel Messi, Paul Pogba, Roberto Firmino, Juan Mata, Thomas Muller and many more. From rough sketches to the final, polished product, I’ve led content teams in both America and Europe in executing premium photo and video content designed to drive product sales and build brand equity within SOCCER.COM channels.

While there are almost endless ideas for unique and engaging content, planning and organization is key. Many of these athlete opportunities take place months ahead of large product launches and involve a very limited amount of time with the athletes, so it’s important to have every single aspect of a shoot planned out. I’ve helped work with our marketing and creative teams to make sure that what’s being captured will cover multiple marketing channels across social and digital while aligned with adidas creative direction.