Nemeziz Tour  /  grassroots

Filmed, edited and produced by AC&M Group

Throughout the summer of 2017, Soccer.com and adidas Soccer teamed up to create the #NemezizTour, a nationwide grassroots tour that offered youth soccer players the chance to test out the newest soccer cleats from adidas. Strategically aligned with key youth club tournaments and events, the #NemezizTour featured 15 stops throughout the U.S. to help educate youth players and parents on the newest footwear, increase adidas brand awareness and drive sales back to Soccer.com. Throughout the summer, the tour directly reached over 20,000 youth players on the ground. Along with footwear testing, the tour offered education on the new footwear technology and drove traffic back to the tour website where customers could purchase products directly through Soccer.com.

With the newest adidas Soccer footwear on display, the tour footprint included a wear testing tent, 2v2 playing area, FIFA Soccer gaming lounge and digital surveys to help us gain more insight on the buying habits and interests of youth soccer players. During each event participants were encouraged to share their experience with the new adidas footwear on social media using #NemezizTour for a chance to win an adidas prize package at the end of the summer.