USWNT x adidas  /  digital & social media

Filmed, edited and produced by SOCCER.COM / Directed by Daniel Kobin

To help get soccer fans in the U.S. and SOCCER.COM customers excited for the 2019 FIFA World Cup, I helped lead a photo and video shoot with USWNT and Portland Thorns midfielder Lindsey Horan. The full day adidas shoot included a thorough capture of photography for SOCCER.COM and Lindsey Horan personal channels as well as multiple videos, both product- and engagement-focused.

Highlighting the final content capture was a surprise video that I directed and managed featuring “best of luck” video messages recorded prior to filming with Horan. Female youth soccer players across the nation left Horan messages alongside Horan’s mom, dad, coach, brother, childhood friend and former USWNT players including: Kristine Lilly, Heather O’Reilly and Christie Pearce. To pull something like this off required hours and hours of hard work and coordination behind the scenes, so it was rewarding to see Horan emotional and grateful of all of the support. Check out the full video above for more.

Along with concepting and directing the video projects, I managed everything behind the scenes from the SOCCER.COM team and captured athlete portrait photography. The entire shoot resulted in an increase in female-focused content for SOCCER.COM marketing channels as well as a print feature on the SOCCER.COM 2019 summer consumer catalog.